How to Use Lists on Twitter to Increase Business
Twitter is a powerful networking and lead generation tool. But most business owners don’t know how to use it to their full advantage. Does this sound like you? Then it’s time to learn how to use Lists—a lesser-known but extremely effective feature—to boost your Twitter marketing campaign. Plus, using lists on twitter can help you see what you want to see!
What Exactly is Lists?
Lists can dramatically improve your productivity on Twitter and make your life so much easier if you set it up correctly.
It’s basically a tool that lets you stay on top of the many accounts you’re following and the information they published to your advantage. How? By letting you group together accounts that are similar or have a common denominator. You can, for example, create a List for leads and a List for influencers you are thinking of working with.
List feeds also lets you keep a watchful eye over what’s being shared by members so you can identify opportunities to work with them. Let’s say you have a list of people who read your blog. On the feed, you might see one of them looking for a product or service that you offer. Lists make it so much easier to spot and respond to such tweets and promote your brand. Without it, their tweet will easily get lost on your crowded standard feed and you will miss the opportunity to engage.
How Do You Use Lists to Your Advantage?
There are many ways to use this Twitter feature to reach your marketing goals. Here are some ideas.
1. Observe your competitors
Keeping the Twitter accounts of your competitors in one list allows you to monitor their tweets. Think of it as ‘spying’ in a legitimate way. You can quickly scope out what they’re doing, see their updates, and check out their promotions and offers. Be sure to make the list private, though, so they won’t see that you’re monitoring their moves.
This is a great way to get ideas that you can apply to your own business. It’s also a good technique to gain some competitive advantage because it puts you a step ahead.
2. Know what’s trending
It can be hard to keep up with the latest trends on Twitter because there are just too many irrelevant tweets. But with list of top users that consistently share breaking news, this becomes so much easier. Now you can unclutter your feed while raising your profile’s status.
3. Connect with influencers and industry leaders
Want to get on the good side of influential people in your niche? Make a list just for them, and use it to improve your relationship. It’s easier to engage with them consistently when you follow their tweets. Respond when they ask a question. Mention them. Retweet their content. Recommend them to your followers. They will surely notice you.
4. Build and maintain customer relationships
Nurture your relationships with customers who engage with you on Twitter by adding them to a list. Don’t forget to include people who share your content and actively retweet you.
Having a list makes it easier to follow their tweets and regularly interact with them, reach out to share promotions they might have missed, and just make them feel appreciated.
You can even use this Twitter list to reward your most active followers. Send them giveaways or simply thank them publicly. When loyal customers feel valued with positive reinforcement, they are more likely to recommend you to others.
These are just some of the ways to use Twitter Lists to your advantage, and there are many more, depending on your goals. Talk to us here at Go Be Social Media if you want to fully utilize the power of Twitter to promote your brand. We’ll help you use this social media platform to collect information, share information, interact with your audience, and develop relationships with key players in your niche.